5 Easy Steps to Find the Best Online Clothing Store in India
The e-commerce industry in India has reached greater heights fueled by internet penetration and increased smartphone usage. Especially, fashion and clothing have always been in the limelight and the number of online clothing businesses has surpassed the forecasted numbers. Surprisingly, the Indian online retail fashion market is estimated to reach $51.8 billion at a growth rate of ~25% by 2028.
With this progression, the challenge or downfall is for the buyers. Honestly, they’re already finding it daunting to scout for the best clothing stores online. Here are some simple steps buyers can use to effortlessly overcome these types of growing concerns.
Finding the best clothing seller online: The 5 simple steps
As a buyer, first, list out a few clothing brands you have in mind. Second, try answering every question posted against the five steps listed below and examine if the brand you analyze is aligned with the requirements. If most of their answers are aligned, you can shortlist them. Otherwise, remove them from the list and go ahead with the next step. Third, you might see 1 or 2 brands on the list after screening, from which you can buy your favorite clothing.
Step 1: Do they offer A-grade quality clothing?
Quality is the most important factor when it comes to clothing products, as it plays a vital role in building confidence levels in the wearer, next to giving the best comfort. A-grade clothing means new, flawless, and minimal or no signs of wear. So, check if the brand you’re looking for sells A- or equivalent-grade clothes.
Step 2: Do they offer a wide range of clothing products?
If you’re ready to buy from a brand, it is better if it can meet all your family needs, like clothing for you, your spouse, and your children. For example, in women’s clothing—bottomwear, tops, innerwear, etc.—and men’s clothing—lounge pants, boxers, t-shirts, etc. If the brand has exclusive collections for boys, girls, and newborns, well and good!
Having said this, the wide range does not apply only to age groups. The brand must also have a variety in the products, from traditional to modern so that you can go ethnic as well as slay the latest fashion wherever needed.
Step 3: Are their products skin-friendly and durable?
Only clothes made of natural fibers like cotton or linen are skin-friendly. Whereas, synthetic materials like polyester or rayon are not as skin-friendly as natural fibers. Thus, review the fabric composition of the products. Also, durability matters for any buyer. For example, 100% cotton clothing is skin-friendly, comfy, lightweight, breathable, and durable. So, better to scout for online clothing brands that offer pure cotton clothing. One such leading online clothing store in India is Happy Bunny—they offer 100% in-house cotton clothing products that are affordable, highly durable, and cause no harm to the skin and environment.
Step 4: Is their website user-friendly and service customer-friendly?
Not all online retail brands can offer the same service. Some brands might excel in customer service but not have a user-friendly website and vice versa. Therefore, analyze your list of brands against these terms:
- Shipping or delivery
- Customer support: chat and toll-free
- Exchange, return, and refund policies
- Lower or single-step checkout
- Easy navigation from collections to products
Step 5: Do you think the pricing falls within your budget?
Though this may be the last question that you answer, this is what matters to most buyers in the first place. So, carefully evaluate if the pricing is worth the product and the brand. Accordingly, make your buying decision from the shortlisted online clothing brand(s). Certainly, it is an utter waste to buy poor-quality or outdated clothing from an expensive brand.
Bonus tip to easily find the best online clothing store in India
Of course, the above steps may seem time-consuming for some people. In that case, you can use this bonus tip. Just one filter and you’ve got the clothing brand name!
It is craftsmanship—when the brand can give comfort and style to their clothing products without forgoing their responsibility of giving back to society. Because fit and style are met, price should not be a concern. So if you find a brand known for its craftsmanship, wait no further; buy from them!
