After these users follow your business account, they can also leave likes, react to content, and interact with you via messages or uploads. Instagram Followers of your business account can be users who are interested in shopping or just enjoying the content you upload on social media.
For businesses, social media followers are helpful as a target audience in marketing. In addition, Instagram followers can also increase engagement for brand awareness and sales purposes.
Usually, the bigger the Instagram followers of a brand’s business account, the more customers they have.
A large number of followers can also increase credibility, resulting in a positive brand image in the eyes of customers.
Tips for Increasing the Number of Instagram Followers
For those of you who are just starting to promote on social media, it might be quite difficult to reach a large audience and increase engagement.
Therefore, you need to attract lots of followers to support marketing on social media. So, how do you increase the number of Instagram followers? Here are tips that can be applied:
1. Use Hashtags
If you want to increase the number of Instagram followers, try using hashtags that are relevant to your uploads.
Hashtags allow users to search for specific terms, so it will be easier for them to find the content you upload.
That way, you can reach a wider audience and attract them to follow your social media accounts.
Launching Shopify, you can use various popular hashtags to reach your audience. However, make sure the hashtags are relevant to your business.
For example, if you sell women’s clothing, you can use the hashtags #WomenFashion or #FashionWanita.
You can also use specific hashtags for your particular brand. This method can make the brand look distinctive.
2. Note the Posting Time
To reach a wider audience of potential Instagram followers, try posting content at a certain time.
Try to upload content when the majority of your audience is actively using social media.
In this case, you need to do research to choose which is the best posting time, so you can attract more audience.
For example, during the day or night. If you have determined the most appropriate posting time, you should be consistent, so that the reach and visibility of your account can last.
3. Work with Influencers
Another way you can do to increase the number of Instagram followers is to work with influencers or influential figures on social media.
Usually, every social media has the most recognized figure in a particular interest category. For example, beauty influencers, fashion, games, and others.
You can choose an influencer that best suits your type of business. Also, make sure the influencer has Instagram followers that match your target audience.
That way, you can get additional Instagram followers from the influencer’s audience.
Apart from paying attention to the chosen influencer, you also need to prepare a cooperation contract and budget according to the agreement.
4. Add Location Tags
When uploading pictures or videos on social media, you can also add a location tag to reach a wider audience.
This location can make it easier for a business to reach customers who are closest to it.
You can add a location tag according to your business address. So, customers who know it will find it easier to reach your brand.
5. Take advantage of Trends
The next way that you can apply to increase the number of Instagram followers is to take advantage of trends or something that is viral.
Trends or viral things that are popular among users can help you to reach a wider audience.
Therefore, you are advised to always be up to date with trends on social media.
However, when implementing it in content, make sure the images or videos you create are relevant to these trends, OK?
6. Hold a Giveaway
Holding quizzes with product prizes or discount vouchers can be an effective way to increase the number of Instagram followers.
You can add the condition “must follow/become a follower ” so that users want to follow your business account on social media.
In this way, your social media accounts can have Instagram followers added more quickly and easily.
Apart from that, giveaway content can also increase your engagement rate due to audience involvement in likes, comments, mentions, and shares.
To do this, ask giveaway participants to follow several pages, tag 3 to 5 friends in the comments, and re-upload your content to their accounts.
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7. Upload Interesting Content
Of course, the content that you upload on social media must be creative, so that it can attract an audience to follow your business account.
Take advantage of various features on each social media to make your content more unique and cool.
Apart from making sure the pictures or videos you upload are creative, you also need to pay attention to the captions when posting.
Try using interesting copywriting techniques so that your audience wants to interact and become Instagram followers of your business account on social media.
8. Take advantage of UGC (User-Generated Content)
UGC or User-Generated Content is content created by social media users. This content can be in the form of videos, photos, reviews, audio, and more.
You can curate the user-generated content and upload it on social media to reach a wider audience.
UGC helps humanize your brand featuring real people with true stories, who showcase your products in real life. That way, potential customers can trust your brand more.
This method has proven to be effective in increasing the number of Instagram followers and increasing engagement because most people trust UGC content that contains original reviews, compared to advertisements from brands.
To get user-generated content, you can provide attractive offers.
For example, give free samples or discount vouchers to all customers who want to share their experiences on social media when using your product.
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9. Actively Interact with Audiences
Another way you can do to increase the number of Instagram followers on social media is to be actively involved with the audience.
For example, by writing captions in the form of questions that encourage the audience to leave comments.
Then, you can reply to user comments to build a good relationship with your audience.
Usually, business accounts that have a good relationship with their audience will have a positive image in the eyes of their customers.
Apart from responding to user comments in uploads, you also need to actively reply to their messages.
Moreover, when they experience transaction problems. This fast response can increase customer satisfaction.
Satisfied customers will definitely be very happy to share their experiences with other users on social media.