SEO is a field that is always updating, so you have to stay up to date with what’s new. This year we saw several updates to Google spiders, as well as resounding drops in the SERPs and a significant boom in local searches.
Well, some trends must be paid close attention to because they will be key for online projects to be successful.
One of the main SEO trends in recent times will be the consolidation of voice searches. Users are increasingly using voice assistants such as Siri, Alexa, or Google Assistant, and they do so not only through their smartphones but also through smart speakers.
You must keep in mind that this type of search is different from those done in writing, so SEO for voice must be different if you want to attract audiences from audio platforms and devices. In this case, the content must be longtail and more semantic.
Machine Learning in SEO
AI and machine learning are increasingly shaping the SEO landscape. These technologies help in content optimization, user behavior analysis, and predictive analytics.
Incorporate AI tools into your SEO strategy to gain insights, automate tasks, and stay ahead of the competition.
Increase in one-click searches
One-click searches are those where the user does not leave the main Google page since all the information they are looking for is found in the SERPs.
This is possible thanks to resources such as featured snippets, for example, which are the results that appear at the top of the SERPs with summarized information about the query that the user made.
To increase the chances of your content appearing in featured snippets, it is recommended to create content in question-and-answer format, as well as with lists, subtitles, etc.
Semantics is related to the interpretation of signs, symbols, words, languages, and other resources used in communication. Search engines are striving to increasingly understand users as they ask their queries. Your goal is to be able to interpret your user’s search intent.
Search engines are becoming more sophisticated in understanding user intent and context. Semantic search and NLP allow search engines to interpret the meaning behind queries and provide more relevant results. To optimize for this trend, create comprehensive, well-structured content that addresses user needs in-depth.
Therefore, when creating your content you must focus on deciphering the search intention of users and ensuring that said content covers the demand.
Video content continues to grow in popularity, and search engines are placing more emphasis on video results. Optimize your video content by using descriptive titles, video transcripts, and engaging thumbnails. Hosting videos on platforms like YouTube can also improve your website’s visibility.
Mobile upload speeds
What should you avoid when developing a search-optimized website? With the arrival and expansion of the 5G network, users are less willing to wait too long for a page. It will not be acceptable for any user if a site takes more than 3 seconds to load.
Ensure your website is mobile-responsive and provides an excellent mobile UX to maintain and improve rankings.
Mobile loading speed is also critical for Google, as the company is using mobile-first indexing. Therefore, web pages must be correctly optimized for the mobile environment. Otherwise, you will not be able to be well positioned on Google.
By incorporating these trends into your SEO strategy, you can improve your website’s visibility, attract organic traffic, and stay competitive in the digital realm.
Keep in mind that SEO is an ongoing process, and adapting to new trends is key to maintaining and enhancing your online presence. Contact us at Digital Specialist if you are looking for SEO services for your brand.