09 Instagram Post Ideas That Will Diversify Your Content
Managing a brand account on Instagram is not easy. It’s a constant balancing act between publishing at the right time, engaging on the fly, and coming up with new ideas to beat the algorithm. You don’t have to ruin what works, but if you need some extra inspiration to freshen up your Instagram marketing, it’s always a good idea to try new types of Instagram posts and stories.
Below are some new post ideas to try on your brand’s Instagram account. They include different types of content: Infeed, Stories, Live, and IGTV. Some of these will be easy to implement, others will require prior planning. The idea is to add new types of content to your account to actively boost your audience on Instagram.
1. Give your viewers a break with a puzzle
We often get so busy with life and rushing from one thing to the next that self-care activities can fall by the wayside. Instead of posting a simple photo, create one that makes your audience think.
The designs are also similar to previous stories they have created. So if you’ve seen them before, you know what to expect. This creates brand awareness among recipients.
Pro tip: Don’t want to go through the hassle of solving a puzzle? Instead, remind viewers to take short breaks with slow breathing exercises or a five-second video with relaxing music. Whatever you choose, the idea is that viewers can scroll or click.
2. Set yourself a recurring challenge
This can be a daily, weekly, or even monthly event. It’s up to you how often you want to take on this challenge. To do this, you need to research existing challenges or create a challenge that makes sense for your brand.
For brands, you can also choose a challenge format that encourages your audience to participate and post their thoughts on the photo challenge. You can also use unique hashtags on Instagram to further increase engagement on your challenge.
Instagram’s creative content on Instagram encourages engagement, sharing, and saving – these are important steps to increase your reach on Instagram. Learn more about how to create a complete Instagram marketing strategy with our guide.
Pro tip: The idea behind these types of posts is to create excitement and excitement among your audience. There are many photography challenges you can brainstorm about, but you can also come up with your own and announce them in your post.
3. Write a caption first and then find a photo
For brands with a distinctive voice, try writing captions first and then finding or creating a suitable image. You may find it easier to plan your content if you know exactly what message or mood you want to evoke rather than writing a caption under an attached photo.
Pro tip: Finding your brand’s voice is a process. Get inspired by the way other brands write their Instagram captions.
4. Link the photo report to the link in the bio
In keeping with the excellent captions, we’re turning to the publishing industry with an idea for our next article. If your business relies on high-quality content, be it photos, words, or videos, the same goes for your social media presence.
Pro tip: These types of posts are a great way to reuse existing content, especially if you run a blog or website. If you create blog posts or business content elsewhere, you can use this idea to republish existing content. A good example is reusing your annual transparency report image in a gallery post.
5. Add product trailer
Are you introducing new products or services on Instagram? Instead of immediately announcing a new product, use stories and posts to generate interest. Create excitement with teaser photos, videos, and question stickers.
Pro tip: You don’t have to create cryptic posts to get noticed. During product launches, you can interact with influencers to talk about new features. In Stories, you can use a poll or question sticker to communicate with your followers. Make it a guessing game and give a prize to the first person to get the correct answer.
6. Host a flash sale on Stories
Posting to Stories can be fleeting. They eventually disappear after 24 hours. Take advantage of this and use Stories for flash sales. In retail, flash sales can range from expected (see our latest idea on teasers) to surprising. In any case, they are short and encourage the customer to buy so as not to miss anything.
Pro tip: This type of message can be used for limited stock, gifts, or even a quick discount on something you wouldn’t normally discount. It surprises the customer and makes them want to read your stories more often the next time you offer a flash sale. Make the flash sale a marketing tactic and your story metrics will increase engagement.
7. Interview about the story
This is a twist on the social media takeover concept and a good idea for those who are hesitant to hand over the keys to a virtual account to a stranger. Use stories to conduct question-and-answer interviews with guests. Add an extra level of engagement to your questions and answers by asking and answering your followers’ questions in a new story.
Pro tip: Let your followers know when you expect to publish your interviews and who you will be interviewing. You can also mix things up by uploading a question sticker.
8. Live broadcast of teaching videos
There are many ways to approach live video, and it’s up to you to decide which one works best for your brand. The most popular approaches to live video include streaming events and conducting interviews. Change your expectations by recording a live instructional video. Thanks to the interactive video tutorial, you can also answer questions based on the answers.
Pro tip: Make sure there is someone else on the phone who can read your comments and questions. If you have an active account, having a second person manage it would be very helpful.
9. Add stickers to your messages
Hear us out: stickers and collages aren’t just for stories. Adding fun stickers and other graphic overlays to your feed posts will make them stand out from the same old photos. This works well for visually colorful, fun, and whimsical brands.
Stickers and overlays are a new trend on Instagram. They’re fun to play with, and when used correctly, your photos will only get better.
Pro tip: Several apps offer fun stickers if you don’t want to create your stickers. No Illustrator knowledge is required to create these types of posts.
