How To Choose Appropriate Colours for Your Exhibition Display Stands
When it comes to creating an unforgettable impression in an exhibition, the colour choice of your display stands matters. Proper colours bring attention, deliver a brand message, and give an initial impression about the organization and its products. However, deciding on what colour to use is not as simple as choosing what might be aesthetically pleasing. It involves choosing the colour that will complement your company image and one that resonates with your target audience. Also, choose colours that help in increasing the usability of the whole advertising display. Let’s discuss in detail the right ways to choose appropriate colours for your exhibition display stands:
1. Understand Your Brand Identity
There are several things you should do before going deeper into the theory of colours, and the first one is to be clear about your brand. Colour selection needs to be according to the personality, values, and message, which your brand reflects. Which industry you are from – a high-tech company, or are you a part of the traditional economy? Do you want your brand to seem innovative, professional, or prestigious? The colours that you choose should reflect the core values of your brand, therefore choose carefully.
For instance, a technological business might choose modern vivid colours such as silver, blue, or white, as these symbolize technology and reliability. A brand in the electronics industry might decide to use energizing colours such as red or orange. On the other hand, a brand in the health and nutrition business might want to opt for green or beige to create a sense of calmness in their customers.
2. Know Your Audience
It can be said that knowing your target is just as valuable as knowing your brand. colours are seen to elicit different feelings and responses from people, depending on their culture, age, and sex. You should also find out what colour preference your audience has before making your decision.
For example, suppose you are targeting an audience that consists of the younger generation. In that case, bright and energetic colours such as red, orange, or yellow may appeal to the audience. On the other hand, if you plan to market your band to a more corporate or mature clientele, plain colours such as grey, navy, or black might be needed. Also, you need to consider the effects of culture. For example, what can be seen as a bright colour in one culture might be viewed differently in the other.
3. Use Accent colours Wisely
Although your primary colour choice defines the overall mood of your display, accent colours allow you to grab more attention to chosen areas. For instance, company name and logo or the most important slogans. Other colours should be different from the primary ones but not dominant enough to distract the user from the layout.
For instance, let’s suppose that your primary colour is light blue, then, you are likely to use say orange or yellow as highlight colours. These colours are meant for the feature that needs the client’s attention or a call to action. It is all about moderation—while finding that accent colour you like.
4. Consider the Exhibition Environment
Another important factor is that the environment of the exhibition venue can greatly influence the appearance of your colours. However, the fact that most of the interior of an exhibition hall is often lit fairly low, then the use of dark colour schemes may not work as effectively as brightly coloured ones in this area. On the other hand, when the conditions are bright, lighter colours could seem to fade and thus, one may use more intense tones.
It is also imperative to think about how to select the colours that will work with other displays around them. For instance, if your display bespoke-built exhibition stand is next to competitors with similar colour choices, your stand may disappear into the background instead of standing out. Here, using colour-contrasting schemes will enable your display to grab the attention of the attendees.
5. Maintain colour Consistency
The use of colours should be consistent throughout the different materials you are going to use for your exhibition to have a professional look. Your exhibition stand simply should be different from the other branding assets, which include your logo, your marketing materials, and even your online profile.
Always decide on a primary colour scheme to use throughout the design. This does not mean that it is impossible to incorporate accent colours, but that these colours must not overpower the primary colours. The consistency also ensures that your brand is well established and this makes it easier for the attendees to associate with it.
Conclusion
Selecting the right colours for your exhibition display stands is one of the best strategic decisions that cannot be made in haste. But, it should rather involve aspects like brand image, target clientele as well as colour perception. Spend time choosing the right colours so that the people around may not only notice the display but also understand the message on behalf of the company and comprehend it which is important while attending exhibitions.