SEO Practices to Follow to Grow Your Business in 2024

Are you struggling to rank your website on the first page of Google? If yes, you are not alone. 

If ten businesses are doing SEO, only 3-4 of them are able to improve their ranking.

But no more disappointment!

We have compiled this article to help small or well-established businesses do SEO correctly.

So, are you ready to explore the tips?

Continue reading!

Best SEO Practices You Should Consider in 2024

Optimise Your Website for Google Discover:

Google Discover shows personalised and relevant content to users based on their interests, preferences, and behaviour. 

Businesses who want to reach new and existing audiences and increase their traffic and engagement. You need to optimise your website for this feature and follow some best practices, such as:

• Create high-quality
• Use catchy headlines, images, and videos
• Use structured data and meta tags
• Update your content regularly
• Follow Google’s content policies and guidelines

 

Relevant Meta Titles and Descriptions:

Meta titles and descriptions provide a brief summary of a web page’s content and purpose. 

They are displayed on the search engine results pages (SERPs), and users can decide whether to click on a page by reading it, which means they need to be eye-catching. They help search engines index your page and match it with relevant queries.

To write clear and compelling meta titles and descriptions for your web pages and follow some best practices, such as:

• In your meta title and description, include your target keyword and variations.,
• Use numbers, dates, locations, or adjectives
• Use a call to action
• Limit your meta title to 50-60 characters and your meta description to 150-160 characters.
• Write uncommon meta titles and descriptions for each page

 

Featured Snipped:

Stuck on search results page one? Featured snippets can be your golden ticket to the top. You see these short summaries above search results, answering questions directly. They come in text, lists, or even videos and can grab user attention without needing a click.

To optimise the website for the snippet, you need to do:

• Target relevant questions, answer them clearly with supporting details (think upside-down pyramid!), and structure your content for easy reading. 
• Use headings, bullet points, and schema markup to give Google a clear understanding of your content. 
• Finally, track your progress with tools like Search Console to see how your featured snippet strategy is performing!

High Quality Backlinks:

Quality backlinks come from reputable, relevant, and authoritative websites with high domain authority, traffic, and engagement. These backlinks can enhance your site’s authority, credibility, and traffic.

However, not all backlinks are equal, so it’s crucial to prioritise quality over quantity. To optimise your website for quality backlinks, follow these steps:

• Create High-Quality Content :Share and distribute your content across various platforms to reach a wider audience. 
• Optimised Images with Alt-text: Images are vital for any website as they enhance the content, making it more appealing and interactive. Properly optimised images can boost your SEO by increasing traffic, engagement, and conversions.

To optimise your images for SEO, follow these best practices:

• Use High-Quality, Relevant Images
• Optimise Image Size and Format
• Use descriptive, keyword-rich file names and alt-text to improve search engine visibility.

The above-listed practices are just a few that, if you perform wisely, can improve your website’s ranking. However, even after knowing the tricks, implementing them can sometimes be challenging. That is why getting assistance from an SEO Expert in Gold Coast is advised.

Summary: You provide amazing quality products and services, but your SEO should also be top-notch. Combining both can help take your business to new heights. 

So, start your search for SEO Agency Melbourne and work as Fa team on a common goal.